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Adidas Data Breach

Important Information for Customers

Were you affected by the recent Adidas data breach?

KP Law is currently investigating claims on behalf of clients whose personal data may have been exposed following a cyber incident involving Adidas and one of its suppliers.

What happened?

Adidas has confirmed that an unauthorised third party gained access to certain customer data via a breach involving one of its external customer service providers.

What Information Was Involved?

The exposed information does not include passwords, credit cards, or other payment-related data. However, the compromised records may include:

This data stolen primarily relates to customers who have contacted Adidas customer service in the past.

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What is Adidas Doing?

Adidas has stated that they took immediate steps to contain the breach, launched a full investigation, and subsequently implemented enhanced security measures. They emphasise that data privacy remains a priority.

What This Means for You

While Adidas claims that no direct harm has been identified so far, data breaches can leave you vulnerable to:

  • Phishing emails or scam calls
  • Identity fraud
  • Unsolicited contact or profiling

It’s important to remain cautious. Adidas has warned customers to be vigilant and reminded them that they will never ask for your financial information by email or phone. So if you receive a call from someone who has some of your personal information but is asked for more then be very careful and make sure you are confident that they are who they say they are and never provide any financial information.

What Should You Do Now?

Reset Your Password

Make sure your Adidas and other accounts use strong, unique passwords.

Watch For Scams

Be cautious of phishing emails or suspicious texts.

Monitor Your Credit

Look out for any unexpected activity on your accounts.

How KP Law Can Help

If you have been a customer of Adidas and think you may have been affected, then you may be eligible to claim compensation for the potential exposure of your private information—even if you haven’t suffered direct financial loss.

Our team at KP Law has a strong track record of holding large corporations accountable for data misuse and privacy breaches. We operate on a no-win, no-fee basis, so there’s no cost to you unless your claim is successful.

KP Law is one of the leading law firms in England & Wales, specialising in what is often referred to as group action litigation.  We see our role as being your champion, someone on your side to help bring businesses to account when they let you down and we are currently helping over 250,000 clients to get the justice and compensation they deserve.

Register Your Interest Today

Don’t wait—fill out our quick and confidential form to find out if you’re eligible to join the Adidas data breach claim.

Your data. Your rights. Let KP Law fight for your compensation.

What can you claim for?

While each case is judged on its own merits, there are some things we would typically look for when it comes to when claiming compensation following a data breach, cybercrime or other GDPR violation:

Financial loss

With stolen data, cybercriminals can make purchases using your bank and credit cards, apply for credit in your name, set up fraudulent bank accounts and access your existing online accounts.

Distress

GDPR failures, cybercrime and data breaches can have a significant impact on you, both mentally and physically. They can cause or exacerbate anxiety, stress and other psychological conditions.

Loss of privacy

Your data has value, and organisations must be held to account if they fail to protect your right to data privacy or otherwise do not uphold your GDPR rights.
 

How to protect yourself following a data breach or cybercrime

  • Contact your bank or credit card provider immediately if your financial data has been exposed.
  • Check all bills and emails for goods or services you have not ordered.
  • Check your bank account for unfamiliar transactions.
  • Alert your bank or credit card provider immediately if there is any suspicious activity.
  • Monitor your credit score for any unexpected dips.
  • Call Credit, Experian and Equifax to ensure credit isn’t taken out in your name.
  • Never provide your PIN or full password to anyone (even someone claiming to be from your bank).
  • Never been pressured into moving money to another account for fraud reasons. A legitimate bank won’t ask you to do this.
  • Follow the security instructions provided by the organisation that breached your data.
  • Never automatically click on any suspicious links or downloads in emails or texts.
  • Don’t assume an email or phone call is authentic just because someone has your details.
  • Be careful who you trust – criminals often use scare tactics to try and trick you into revealing your security details.
  • Know that, even if you recognise a name or number, it might not be genuine.
  • Don’t be rushed or pressured into making a decision. A trustworthy organisation would never force you to make a financial transaction on the spot.
  • Never provide your full password, pin or security code to someone over the phone (or via message). If a bank believes a transaction has been fraudulent, they will not ask for this information to cancel the transaction.
  • Listen to your instincts and ask questions if something feels “off”.
  • Refuse requests for personal or financial information and stop discussions if you are at all unsure.
  • Contact your bank or financial service provider on a number you know and trust to check if a communication is genuine.
  • Be cautious of unsolicited communications that refer you to a web page asking for personal data.
  • Don’t accept friend requests from people you don’t know on social media.
  • Review your online privacy settings.
  • Report suspected fraud attempts to the police and Action Fraud.
  • Register with the Cifas protective registration service to slow down credit applications made in your name.
  • Change your passwords regularly and use a different password for every account (a password manager can help with this).
  • Protect your devices with up-to-date internet security software.

Learn how to stay safe following a data breach: